Wednesday, 8 June 2011
Get me customers. Fast. Please!
Two weeks ago, I applied for a tourist visa for Australia. The agency that handles the visa process said that I have to get a demand draft from Saudi Hollandi Bank. Their Dubai office that processes the visa said any bank will do, but the local office insisted on Saudi Hollandi bank. It was a smart trick to get customers, especially those who are travelling internationally. I went to the bank and the cashier said that I must have an account with the bank in order to get a demand draft. I filled up the form and waited, and waited. Anyway, wait is part of the Saudi life, but it’s not the theme of the story. I got my account, and deposited money in it. The customer service guy asked if I needed ATM card. I said, No. Then, the cashier made demand drafts, five of them for my family and relatives, with only one mistake. I went back to the customer service guy and asked the balance amount in my account. He printed the bank statement. It was one hundred and seventy nine riyal and thirty five halala. After having gone through three hours of painful wait because of tricky marketing, I withdrew one hundred and seventy nine riyal, and left thirty five halala in the bank, and thanked them for their kindness, and said good bye. The bank has good system, it sends me SMS update for new products. Today they sent me an account statement too which stated that I have an account balance of 0.35 riyal. I think this is the natural result when you try to trap customers. You cannot trap a pigeon for long. It will fly as soon as it gets an opportunity; to trap a thinking human being is a tough task.
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